In my lifetime, I have represented various skin care companies. Estee Lauder, Elizabeth Arden, Avon. In the early 80s, I was climbing the corporate ladder of MARY KAY COSMETICS. I became a director in a very short time because I believed in skincare so much. My life took a difficult turn while serving as a Mary Kary Director and I did not have the health to continue on. However, I never lost sight of the importance of taking care of the one thing we can never replace. Our Skin. Mary Kary used to tell us "You can get new teeth, You can get new hair (wigs) but you only have one skin. I believe, therefore, that YES ... we should purchase top quality cosmetics (get the best products your own budget allows), STAY OUT OF THE SUN, get good sleep, eat a healthy diet, try to limit stress (LOL) but DO take care of your skin. You don't have to be a fanatic about it, but I do think it makes a big difference.